Pantone color of 2023 — Viva Magenta
Each year Pantone highlights one color that will reflect the current lifestyle and shape the cultural landscape of that period. This year Pantone opted for a “crimson red tone that presents a balance between warm and cool”, her perky highness (*cue the trumpets) — Viva Magenta!
I mean, for realz, Pantone couldn’t have picked a sassier color, am I right? See, magenta doesn’t have a wavelength, so it is basically nonexistent. The only reason we see it is because our brain doesn’t like seeing green between red and purple, so it substitutes it.
Pantone has been aiming to affirm the relationship between color and culture for decades now. Its championing for the color of the year started back in 2000 with the magnificent cerulean blue. Six years later Miranda Priestly had her famous cerulean sweater monologue in Devil Wears Prada and the rest is history.
Ever since the early 2000s, the world has been governing its cultural and designer scene in accordance with the color Pantone picks for the current year. Once mainstream media picked up on it, the rest of the creative world started paying attention to the annually chosen Pantone color.
Needless to say, in 2023 Viva Magenta can be expected anywhere and everywhere. From clothes to home furnishing Viva Magenta will rule 2023 with its vibrant, fun-loving fist. This “universally flattering shade” should be easy to incorporate into wardrobes, homes, and graphic designs all over the world.
We are eager to see magenta inserted into the art world with all of its numerous forms and varieties. It will be a whole new adventure, since magenta is so flashy and vibrant, and the world is coming fresh out of the pretty, but kinda boring Very Peri era.
This article was originally published on Mosaics Lab’s website.
